Best AI Visibility Tools for Agencies in 2026 - Free and Multi-Client Platforms Compared

Sixty-five percent of US adults now at least sometimes are served AI-generated summaries at the top of their search results, according to a 2025 Pew Research Center survey. Ask ChatGPT, Google's AI Overview, or Perplexity to recommend a company, and it gives you a short list of names.

Your client is either mentioned or not, and you don't know which until someone checks. Then you check again and you get a completely different list. It's a visibility problem agencies worldwide are scrambling to solve.

Tracking who the models name, what they claim, and which sources they cite is now part of running any account. This guide compares the best AI visibility tools for agencies in 2026 across Generative Engine Optimization (GEO, shaping what AI says about a brand) and Answer Engine Optimization (AEO, optimizing for AI answer panels).

OpenLens is featured in this list and is its publisher.

The Best AI Visibility Tools at a Glance

Starting Price is the lowest advertised monthly rate; annual plans show their monthly equivalent. Prices are current as of October 2026 and exclude taxes; pricing may change.

How We Evaluated These AI Visibility Tools

We scored every tool on what matters when an agency runs many client brands at once:

1. Platform coverage: How many engines it watches, from ChatGPT and Google AI Overview to Gemini and Claude.
2. Agency features: Multi-tenant workspaces, client isolation, team roles, and white-label reporting.
3. Per-client pricing: Whether cost scales with client count, and whether a free or entry tier exists.
4. Data basis: How it gathers data, and how honestly it frames the result.
5. API and integrations: Programmatic export for custom dashboards and automated reporting.
6. Action layer: Whether it only reports, or also helps close visibility gaps.
7. Support and maturity: Onboarding, documentation, compliance posture, and track record.

The Best AI Visibility Tools for Agencies

Each AI visibility tool below is assessed fairly based on the criteria listed above.

1. OpenLens - Best for: Agencies wanting free, multi-client AI visibility

OpenLens is a multi-tenant AI-visibility platform for agencies, tracking how AI engines answer questions about client brands from a free plan up.

• Engines tracked:
  • 3 free (ChatGPT, Google AI Overview & Perplexity)
  • Starter adds DeepSeek (4)
  • Agency adds Gemini, Claude & Grok (7)
• Agency features:
  • Multi-tenant workspaces, per-client isolation
  • Free client logins
  • Branded PDF reports
• Pricing:
  • Free / $39.99 / $299.99 monthly
  • By seat & project credits, not per client
• Data basis:
  • Live prompt runs, no panel
  • Figures are estimates, not a live feed
• API & integrations:
  • REST API & MCP on every tier
  • GSC, GA4
• Action layer:
  • AI recommendations, content audit
  • Site-readiness fix packs, AI-indexing checks
• Support & maturity:
  • Full docs; young product
  • No SOC 2 / ISO published

Best for: Agencies running full client rosters (1 to 100+ clients) adding AI-visibility monitoring, or any team needing per-client isolation without a per-client bill.

Not ideal for: Enterprise teams needing a nine-engine panel or a dedicated success desk on day one.

2. Profound - Best for: Enterprise and Fortune 500 AI visibility

Profound is an enterprise AI-visibility platform built on a 400M-response real-user panel, with a centralized portal for tracking many brands at once.

• Engines tracked:
  • Starter ChatGPT only
  • Growth 3 (ChatGPT, Perplexity & Google AI Overviews)
  • Enterprise up to 9 (adds Gemini, Copilot, Grok, DeepSeek & Claude)
• Agency features:
  • Centralized portal for multiple brands, dedicated agency team & pricing
  • Enterprise RBAC
  • White-label not disclosed
• Pricing:
  • Agency Growth $99/mo; full client workspaces $399/mo each; Agency Enterprise custom
  • Free 7-day trial, no free tier; unlimited domains
• Data basis:
  • 400M real-user conversation panel
  • Tracked prompts & a 1.5B prompt dataset
• API & integrations:
  • REST API (Enterprise / on request, 600 req/hr)
  • Server-log connectors Cloudflare, AWS & Vercel
• Action layer:
  • Actions, Agents, Aim & Ask Profound
  • Research, write & publish AEO content
• Support & maturity:
  • SOC 2 Type 2, SSO & RBAC
  • Series B
  • Profound University & priority support

Best for: Large agencies and in-house teams running enterprise or Fortune 500 brands that need a centralized multi-brand portal, SSO, and a named success contact. See our OpenLens vs Profound comparison.

Not ideal for: Small agencies and freelancers still testing AEO; there is no free tier to learn on, and the depth outruns an early-stage practice.

3. Semrush AI Visibility Toolkit - Best for: Agencies already in Semrush

The Semrush AI Visibility Toolkit adds AI-engine tracking and unlimited client profiles to the wider Semrush suite.

• Engines tracked:
  • ChatGPT, Perplexity, Gemini, Google AI Mode & Google AI Overviews
  • Claude, DeepSeek & Grok on Enterprise AIO only (11 platforms)
• Agency features:
  • Unlimited client profiles
  • White-label reports a paid add-on ($20/mo)
  • Isolated workspaces & roles on Enterprise AIO only
• Pricing:
  • $99/mo per domain (billed annually); each extra domain adds $99
  • Semrush One from $199/mo
  • Enterprise AIO custom
• Data basis:
  • Prompt-run, no panel
  • Semrush Prompt Database plus custom prompts
  • Clickstream powers AI-traffic estimates
• API & integrations:
  • Semrush API v4 & MCP exist, but AI-toolkit data is not exposed via either
  • In-product export, 1,000 rows
• Action layer:
  • Positioning recommendations
  • Content Toolkit AI-search scoring
  • Site Audit AI-readiness checks
• Support & maturity:
  • Established vendor
  • GDPR, PCI DSS & CCPA, no SOC 2 stated
  • SSO & 2FA; no free trial on the toolkit (7-day trial on Semrush One)

Best for: Agencies whose team already works in Semrush every day and wants AI visibility as one more panel, not a separate login and contract. Our OpenLens vs Semrush AI Visibility Toolkit breakdown shows where each pulls ahead.

Not ideal for: Teams outside the Semrush ecosystem; adoption means buying the wider suite, and per-domain pricing multiplies across a client roster.

4. Ahrefs Brand Radar - Best for: Ahrefs customers adding AI visibility

Ahrefs Brand Radar is a paid add-on to an active Ahrefs plan, tracking AI visibility across six core engines from a pre-crawled prompt panel.

• Engines tracked:
  • 6 core (Google AI Overviews, AI Mode, ChatGPT, Copilot, Gemini & Perplexity), a 448M prompt panel
  • Grok & Claude now added (Claude via API)
• Agency features:
  • Shared workspaces & projects, Owner/Admin/Member roles
  • True client isolation (Guest) is Enterprise-only
  • No white-label (logo swap only)
• Pricing:
  • Paid add-on on an active Ahrefs plan
  • €47 (custom prompts) / €179 (one AI index) to €654 (all models)
  • Account-level, not per client
• Data basis:
  • Pre-crawled corpus, not live runs
  • 448M search-backed prompts, monthly / 90-day refresh
• API & integrations:
  • Full API (~20 endpoints), custom prompts free of API units
  • Report Builder PDFs & Looker Studio
• Action layer:
  • Report & discovery only, no automated recommendations
  • Benchmark share of voice, find cited pages, surface opportunities
• Support & maturity:
  • Ahrefs Academy, help center & API docs
  • 15-year vendor
  • EU SCCs, ISO 27001 in progress; no SOC 2 yet

Best for: Agencies that already run an Ahrefs subscription and want AI-visibility tracking inside a backlink-and-keyword workflow they use daily.

Not ideal for: Teams without an Ahrefs subscription, or anyone counting on the old free beta; beyond the custom-prompt checks bundled with paid plans, AI visibility carries its own recurring cost above the base plan.

5. Peec AI - Best for: European mid-market teams

Peec AI is a Berlin-based, GDPR-focused platform that runs your prompts daily across eight AI surfaces, with dedicated agency and reseller plans.

• Engines tracked:
  • 8 surfaces (ChatGPT, Perplexity, Gemini, Google AI Overviews & AI Mode, Claude, Copilot & Grok)
  • Starter to Advanced track 3 at once
• Agency features:
  • Dedicated agency & reseller plans, Pitch Workspaces
  • Client seats & credits, unlimited users
  • White-label not disclosed
• Pricing:
  • Brand €85 / €205 / €425 monthly
  • Agency from ~$245/mo
  • Per brand or project, monthly or annual (Starter €70/mo billed annually)
• Data basis:
  • Live scheduled prompt runs, re-run daily
  • No panel
• API & integrations:
  • REST API, CSV export
  • Looker Studio connector & live MCP server
• Action layer:
  • Recommendations for content gaps, outreach publications & mention sources
• Support & maturity:
  • Berlin-based (Peec AI GmbH), GDPR-compliant
  • Data may transfer to the US
  • Young; no SOC 2 / ISO

Best for: European agencies and mid-market teams that want GDPR-compliant monitoring and bill clients for branded reporting. See our Peec vs Otterly comparison.

Not ideal for: Budget-first or very small teams that can monitor more cheaply elsewhere, and any agency needing a guaranteed EU-only data-residency setup.

6. Bluefish - Best for: Fortune 500-scale enterprise GEO

Bluefish is a demo-only enterprise GEO platform that evaluates millions of AI responses a day at Fortune 500 scale.

• Engines tracked:
  • ChatGPT, Gemini, Perplexity, Google AI Mode & AI Overviews, Claude & Amazon Rufus
  • Millions of responses evaluated daily
• Agency features:
  • Not disclosed (no multi-tenant, isolation or white-label on any primary page)
• Pricing:
  • Not public
  • Demo-only, set through enterprise procurement
• Data basis:
  • Live prompt-run response evaluation at scale
  • Not a panel
• API & integrations:
  • Partial
  • Generic data integrations & agentic-commerce optimization, no public API or named integrations disclosed
• Action layer:
  • GEO optimization
  • Impact-ranked recommendations, model-aware remediation & brand-accuracy monitoring
• Support & maturity:
  • Demo-led onboarding
  • References SOC 2, ISO / GDPR not disclosed
  • Launched 2024, ~10% of the Fortune 500 (Adidas, Amex, LVMH)

Best for: Global brands and enterprise agencies at Fortune 500 scale that are ready for a procurement process, not a quick trial. Our Profound vs Bluefish comparison weighs the two.

Not ideal for: Small and mid-size agencies that want to start today; with no public pricing and no self-serve plan, Bluefish stays out of reach.

7. Rankshift AI - Best for: Agencies setting per-client tracking schedules

Rankshift AI is a Belgian AI visibility tool that tracks brand mentions, citations, and share of voice across nine AI engines, with unlimited projects and users on every plan.

• Engines tracked:
  • 9 (ChatGPT, Gemini, Google AI Overviews & AI Mode, Copilot, Perplexity, Claude, Meta AI & Mistral)
  • All 9 available on every plan
• Agency features:
  • Unlimited projects & users on every plan
  • Tracking frequency set per client, from hourly to weekly
  • Unlimited pitch projects (1,000 credits each) on the Agency Partner Program
• Pricing:
  • Starter from €69/mo billed annually (€77 monthly), 150 prompts a day
  • Credit-based usage across prompts, models & frequency
  • 30-day free trial, no credit card
• Data basis:
  • Live scheduled prompt runs
  • Captured from the AI interfaces users see, not API outputs
• API & integrations:
  • REST API & MCP on every plan
  • Looker Studio, BigQuery & Power BI
• Action layer:
  • Action Center collects every recommended action in one place
  • Content brief generator, AI writer & ChatGPT ads tracking
• Support & maturity:
  • Founded 2025 in Belgium; GDPR-compliant
  • Self-serve setup; SSO on Enterprise

Best for: Agencies that want each client in its own project, on its own tracking rhythm, with pitch projects that show prospects what AI says about them before they sign.

Not ideal for: Teams that want backlinks and keyword rankings in the same login; Rankshift is a GEO tool, not an all-in-one SEO suite.

8. Goodie AI - Best for: Attribution-focused agencies

Goodie AI centers on attribution, tying AI referral clicks and zero-click demand to revenue across up to thirteen tracked AI platforms.

• Engines tracked:
  • Up to 13, including ChatGPT, Claude, Google AI Overview & AI Mode, Perplexity, Gemini, Copilot, Meta AI, DeepSeek, Grok, Amazon Rufus & Sparky
  • Tiered 5 / 8 / 13
• Agency features:
  • Multi-domain dashboards, white-label reporting & automated research workflows
  • Seats & isolation not disclosed
• Pricing:
  • Core $399/mo (annual; $478.80 monthly), 7-day trial
  • Pro $999/mo (annual, via demo); Enterprise custom; Agency Growth $275/mo (annual)
  • Per-domain vs per-client not disclosed
• Data basis:
  • Zero-click "influenced revenue" model
  • AI referral clicks & zero-click demand tied to revenue by engine
• API & integrations:
  • Google Analytics & a Goodie MCP
  • No public API or CRM integration disclosed
• Action layer:
  • Content Studio, Optimization Actions, Brand Command & Agentic Commerce
  • Recommends & acts
• Support & maturity:
  • SOC 2 Type I & II, TLS/AES-256, Trust Center
  • GDPR Art. 28 & DPA

Best for: Performance agencies that must prove AEO in revenue terms and will wire up analytics to close the loop from mention to conversion.

Not ideal for: Teams that only need monitoring, or are not ready to connect analytics; they pay for an attribution engine they never switch on.

9. Scrunch AI - Best for: Agent-experience optimization

Scrunch AI pairs prompt-run monitoring with a separate AI-crawler and referral layer, focused on how AI agents crawl and read client content.

• Engines tracked:
  • 4 on Core, 9 on Enterprise
  • Plus AI-crawler & referral tracking
• Agency features:
  • Unified workspace for all brands, multi-client workflows
  • RBAC (Admin/Editor/Viewer/Guest)
  • White-label not stated
• Pricing:
  • Core $250/mo, Enterprise custom; agency plans from $500/mo
  • Per brand, not per domain
  • 7-day trial
• Data basis:
  • Two layers, prompt-run (full response & citations)
  • Plus a separate AI-crawler & referral log
• API & integrations:
  • Query & Responses APIs (90-day history), CSV export
  • Cloudflare, Akamai, Vercel, WordPress, GA4 & Looker Studio
• Action layer:
  • Monitoring, auditing, optimization & AXP
  • Serves AI-optimized HTML to agents at the CDN edge
• Support & maturity:
  • SOC 2 Type II, GDPR & CCPA
  • Enterprise SSO, audit logs & SLAs
  • Onboarding within a day; $26M raised

Best for: Technical agencies focused on how AI agents crawl and read client content, and ready to use its live AXP edge layer.

Not ideal for: Teams that only need answer-engine monitoring and will not use the crawler, referral, or edge-optimization layers.

10. Otterly.AI - Best for: Budget-conscious teams

Otterly.AI is a low-cost tracker (from $29 a month) covering four base AI engines with unlimited, fully separated client workspaces.

• Engines tracked:
  • 7 named
  • Base 4 (ChatGPT, Google AI Overviews, Perplexity & Copilot)
  • AI Mode, Gemini & Claude paid add-ons on every tier
• Agency features:
  • Robust multi-tenant, unlimited fully separated workspaces & members
  • No native white-label (branded reports via Looker only)
  • SSO Enterprise-only
• Pricing:
  • Lite $29 / Standard $189 / Premium $489 monthly
  • Prompts are a shared account pool, not per client or domain
• Data basis:
  • Scheduled daily prompt runs
  • Outputs framed as coverage & share estimates
• API & integrations:
  • REST API, MCP server & Claude Skill
  • Looker, Tableau, Power BI, Zapier, Make & Slack
  • PDF export
• Action layer:
  • GEO recommendations (content gaps, citations, PR targets, crawlability)
  • Plus a separate GEO Audit
• Support & maturity:
  • OtterlyAI GmbH
  • GDPR & CCPA, RBAC
  • SOC 2 Type II on roadmap; 5-minute quickstart

Best for: Solo freelancers and small shops testing AEO on the smallest budget, tracking a handful of prompts on the main engines. Our Profound vs Otterly comparison shows where the cheap option stops scaling.

Not ideal for: Agencies that need native white-label reporting or broad engine coverage without paid add-ons; per-client isolation is not the limitation here.

11. AthenaHQ - Best for: Early adopters wanting a maturing platform

AthenaHQ is a YC-backed, credit-based visibility tool from ex-Google and DeepMind engineers, tracking five free engines and up to eleven on paid tiers.

• Engines tracked:
  • 5 free (ChatGPT, Perplexity, Google AI Overviews, Gemini & Copilot)
  • Paid adds Google AI Mode, Claude, Grok, DeepSeek, Meta AI & more (11 on Starter)
• Agency features:
  • Unlimited members
  • Enterprise adds SSO, audit log, custom access controls & exec dashboard
  • White-label & true per-client workspaces not disclosed
• Pricing:
  • Essential free (300 credits)
  • Starter $295/mo; Enterprise custom
  • Credit-based per org, not per client
• Data basis:
  • Prompt-run (1 credit = 1 AI response)
  • Prompt & response analysis, no panel
• API & integrations:
  • API a paid add-on (Starter tier and up), CSV export
  • GA4, GSC, Shopify, Webflow & Framer
  • Enterprise BI
• Action layer:
  • Content recommendations & Athena AI agent
  • On-page & off-page actions
  • Enterprise Recommendation Engine
• Support & maturity:
  • SOC 2 Type 2, GDPR & NIST CSF 2.0
  • G2 Spring 2026 High Performer
  • YC-backed, ex-Google & DeepMind founders

Best for: Agencies that want an opinionated, fast-moving tool that still carries the compliance posture (SOC 2, GDPR) larger clients expect.

Not ideal for: Anyone expecting bargain early-adopter pricing or founder-level access; AthenaHQ is now a priced, compliance-ready product.

12. VisibilityStack - Best for: Teams wanting AI visibility executed for them

VisibilityStack is a research-led GEO platform that pairs AI visibility tracking with strategist-guided or done-for-you work on crawlability, content, and off-site trust signals.

• Engines tracked:
  • 3 on the Agentic Platform (ChatGPT, Perplexity & Google AI Overviews)
  • 5 on AI Search Leads (adds Gemini & Copilot)
• Agency features:
  • A Brand DNA record underpins each brand's prompts and content
  • Competitor and buyer-persona mapping
• Pricing:
  • Agentic Platform from $800/mo
  • AI Search Accuracy $1,500/mo as a 3-month sprint; AI Search Visibility $1,500/mo; AI Search Leads $5,000/mo
  • No free trial; guided demo
• Data basis:
  • Live tracking of where brands and pages are cited and mentioned in AI answers
  • Inbound Conversion Score links visibility to pipeline (AI Search Leads)
• API & integrations:
  • Search Console and GA4 data feed its content work
• Action layer:
  • Crawl Assurance Engine fixes what blocks AI crawlers
  • Topical Authority Engine builds entity-first content; Trust Signal Engine builds off-site credibility
• Support & maturity:
  • Strategist calls on every plan
  • Run it yourself or have the team execute it

Best for: Agencies and in-house B2B teams whose competitors are already cited in AI answers and who want visibility actively worked on, not only monitored.

Not ideal for: Teams that need a low-cost dashboard, or agencies wanting a purely self-serve, per-seat multi-client monitoring tool.

13. Indexly - Best for: Ongoing AI search visibility tracking

Indexly is an AI search visibility platform that tracks how brands appear across AI engines, monitors competitors and citation gaps, and pairs tracking with content agents and AI readiness audits.

• Engines tracked:
  • ChatGPT on Starter; Growth adds Perplexity & Gemini
  • Scale adds Grok & Google AI Overviews
• Agency features:
  • Agency bundles with centralized billing & a shared prompt pool
  • Agency plans cover 3, 5, or 10 sites
  • White-label reports on Scale
• Pricing:
  • Starter $99/mo, Growth $299/mo, Scale $499/mo ($82.50 / $249 / $420 a month billed annually)
  • Agency AI visibility plans $149 / $249 / $499 a month
• Data basis:
  • Prompt tracking with share of voice, citations & sentiment
  • AI referral traffic next to SEO traffic (Growth and up)
• API & integrations:
  • API on Scale; Google Search Console
  • WordPress, Webflow, Ghost & Zapier
• Action layer:
  • Content agents write 10 / 30 / 60 articles a month, with optimization from Growth
  • AI readiness audit & automated indexing
• Support & maturity:
  • Email support on Starter, priority from Growth
  • Key account manager & monthly business review on Scale

Best for: Marketing teams and agencies that want AI visibility tracking, competitor monitoring, and content production in one platform.

Not ideal for: Teams looking only for a one-time AEO audit or a lightweight tracker; Indexly's breadth is built for ongoing work.

14. Botric - Best for: Visibility tracking plus content output

Botric is an AI visibility and GEO platform that tracks prompt-level mentions and citations, then turns the gaps into pages and articles with its AI Content Agent, starting on a free plan.

• Engines tracked:
  • 1 to 5 by tier: ChatGPT on Free; Google AI Overview, Perplexity, Claude & Gemini added on higher tiers
  • All 5 on Infinity and Enterprise
• Agency features:
  • Infinity: 5 workspaces, 5 sites & 5 admin seats
  • Enterprise: multi-brand workspaces, SSO & custom SLAs
• Pricing:
  • Free / $15 / $49 / $149 billed monthly (Free, Bit, Byte, Infinity)
  • $12.50 / $45 / $136 a month billed annually
  • 7-day free trial on every self-serve paid plan
• Data basis:
  • Prompt-level tracking per engine: mention rate, citation rate, position & sentiment
  • Tracked prompts re-run weekly
• API & integrations:
  • Google Search Console
• Action layer:
  • Site & GEO audit on every tier, including Free
  • AI Content Agent turns content gaps into pages & articles on paid plans
• Support & maturity:
  • Community support on Free, email on Bit, priority on Byte & Infinity
  • Free GEO Foundations course; hands-on strategist on Enterprise

Best for: Agencies and in-house teams that want to move from monitoring to fixing, with a GEO audit, citation tracking, and AI content output in one platform, starting free.

Not ideal for: Teams whose workflow depends on piping AI visibility data into many external tools; Botric keeps reporting in its own workspace.

Which AI Visibility Tool Should Your Agency Choose?

The right AI visibility tool comes down to two things: how many client workspaces you need at the entry tier, and whether you must pitch prospects before they sign up.

Solo freelancer (1 to 5 clients)

Solo freelancers can start on OpenLens's free plan to validate AEO, keeping each client's data separate, and add Otterly.AI at $29/month for more basic reporting.

Small agency (5 to 20 clients)

Small agencies still fit OpenLens's free per-client workspaces; add Peec AI (around €85/month) for branded exports, or the Semrush AI Visibility Toolkit if the team already lives in Semrush.

Mid-size agency (20 to 50 clients)

Mid-size agencies can keep OpenLens as the system of record for every client, or: Peec AI or the Semrush AI Visibility Toolkit for structured reporting, and Goodie AI where proving ROI matters. OpenLens' paid plan also provides for more regular reporting from one AI visibility tool.

Large agency (50+ clients)

Large agencies lean on Profound and Bluefish for white-label reporting, dedicated support, and custom integrations, and on OpenLens for the ground truth: live prompt runs across every client, the layer teams check numbers against before they go in front of a client.

Get a Reliable Read on What AI Says About Your Clients

You cannot steer what AI says about a client until you can see it. OpenLens puts that on one screen: every client brand tracked across ChatGPT, Google AI Overview, and Perplexity on the free plan, the sources behind each answer, and multi-tenant workspaces that keep each client separate, so a whole roster runs from one login.

Adding AI-visibility monitoring to your service line starts at no cost: track your first client's AI visibility free, with no credit card and no sales call.