Blog
Why Your Organic Traffic Is Down
What looks like one problem in GA4 is usually several, working through different mechanisms.
The Attribution Problem Nobody Has Solved
94% of B2B buyers use LLMs during purchase research. AI referrals account for roughly 1% of tracked website traffic. The gap is where pipeline disappears.
Who Controls the Timeline
The AI capabilities that affect businesses have arrived through two distinct mechanisms. Forecasting depends on which mechanism you watch.
How AI Systems Actually Browse the Web
There are many distinct ways AI systems interact with websites. Where a system sits on the spectrum determines whether your site sees a visit, a server log entry, or nothing at all.
What Is WebMCP?
A browser-native protocol that lets websites declare structured tools for AI agents — changing the relationship between your site and the agents visiting it.
Will WebMCP Become a Ranking Signal?
We explore whether Google is likely to incentivize agent-readiness across its surfaces, and what that would mean for marketers.